The commercial in support of FIFA 23 appeared

  • The commercial specifically mentions the use of FIFA points, which is virtual currency that can be purchased using real money and then used within the game to purchase FUT packs. Packs for FUT are type of loot crate mechanism that gives the buyer random virtual players which can be played in the FUT mode. This is the most played mode and also the most coveted for the sport, FIFA 23 Coins bringing Electronic Arts over $1 billion for the third consecutive year. Microtransactions earn EA quite a bit of money. In its final fiscal year, EA generated $1.5 billion from microtransactions that were made in Ultimate Team modes across FIFA, NHL, and Madden.

    The commercial in support of FIFA 23 appeared in a UK toy retailer, Smyths Toys, in an issue aimed at kids. As per VGC the advertisement includes the steps to create the Ultimate Team with four steps that include step 2 which is "use FIFA points to open packs." The next three steps allude towards playing the same way by creating a team that plays games alongside the players. The system is a pay-to win game experience online, and has been compared to gambling. Not only news media that are in a frenzy over this decision made by EA On the FIFA's active Reddit community, users made their displeasure clear.

    One user stated that the magazine promote paying to win in the game, but it does it with a clear intention at children, stating, "Normalizing in-game purchases for youngsters from an early age is a blatant violation of the law." Certain European countries have already classified loot boxes as gambling and the UK Parliament insisting on their regulation as gambling. Nintendo, Sony, and Microsoft are now requiring games designed exclusively for the consoles they own to reveal the odds associated with loot boxes in addition, their UK Government was advised by the government to prohibit the selling of loot boxes to children.

    There's no legal consensus as to the extent to which loot boxes fall under an acceptable definition for gambling within the US However, there has been a recent class action lawsuit against EA claiming that the Ultimate Team mode breaches the state's gambling laws of buy FUT 23 Coins. The lawsuit asserts that the mode draws gamers and lures them to gamble to generate profits for EA. This FIFA Points mechanic is predatory by design and entices players who are prone to addictive gambling to gamble large amounts of money to play the game.

    In August 2019. Garreth Reeder FIFA Ultimate Team director of production, stated that he does not believe purchasing packs for purchase is an issue and don't intend to change anything within FIFA. A lot of players disagree, saying that it's wrong to require real-world purchases to unlock or gain access to portions of games have already been purchased. The huge negative reaction to this latest announcement from EA is not surprising because it sucks children into an astonishingly unintentionally mask-off moment of a clear disdain for its players. However, it's not surprising for the many-time greedy publisher would choose to do something similar to this.

    International soccer player Romelu Lukaku has a lot to comment on the FIFA 23 player ratings, however none of it is very good as Lukaku posted on Twitter to complain about the way in which the franchise evaluates its player pool every year.